Niche Marketing Using Google Trends

Having a presence on the 'Net really boils down to one thing...
identifying your niche and marketing, in some form, to that niche.

Whether you are doing a Blog or Articles...whether you have a
Website, post in forums or create a profile in the Web 2 space
you will only have direction if you first identify your niche and
your audience.

Once you do, you may then be searching for content for articles,
ideas for blog posts or just staying "current" about your market.

One great way to do this is to monitor Google Trends...

You can "Search" using the term "Google Hot Trends"
or go to Google.com/trends and click "more hot trends" for the
full list.

Updates are ongoing, every day, and you can "hot trends" for
USA or many other country-specific, like Hot Trends India or
Hot Trends UK.

Say you are doing something in Football...Super Bowl day will
yield many hot trends about the game, players, etc.

The day of the Country Music Awards had Hot Trends on the
show, the winners, the artists...all of these were the most searched
phrases up-to-the-minute...each "Hot Trend" was a possible
blog post Title for a related story, product (such as Amazon
Affiliate, etc).

DRILL DOWN INTO YOUR NICHE

Click on a "Hot Trend" and Google will show you top News Stories
and Blog Posts for further suggestions, content etc.

Also, check out the Google Trends Graph for the Keyword (s)
of the Trend item.

You can create a profit stream by capitalizing on a hot trend by
posting to your blog with a link to a product or Affiliate.

ADVANCED STRATEGIES

A more advanced strategy would be to use PPC and Adwords ads
to include Hot Trend phrases or putting your Adwords Ad on the
Websites or Blogs (that accept Adsense) on those Hot Trend sites
that people will be more likely looking at as a top search result.

Obviously, you have to identify a top site or craft your ad to include
the "Hot Trend" phrase people are searching for so your ad will
come up...or send them to your affiliate as direct linking.

Again, this is more advanced strategy as PPC involves money
management...controlling loses is at least as important as sales.
(And conversions are a lot more important than just "clicks" but
Hot Trends can give you an opportunity to use stronger
"buying phrases."

You can increase your chances for sales without PPC by having
a blog post title (in a related niche Blog) that includes the Hot Trend,
or jump on an original Article or Report...assuming that you are
finding a Hot Trend already in your niche, you are getting hot trend
keyword phrases from Google Trends.

Free Niche Market Research

In other posts we have discussed selecting your domain if you
have a business or are "branding" yourself, but if you are not yet
sure how to check hot markets, here are some free niche market
research tips...

Now, the tips are free and it won't cost you anything but time to
do the niche market research, but like everything else on the 'Net
it will require some work and some action.

The idea here is to provide you with the ability to research what
is "hot" right now to give you a system of finding hot niche markets.

We will discuss how to do this research using Google and Google's
Free Tools....

First, go to Google

Next, in the Search bar, type in "google hot trends" (quotes are not
necessary) or just type in: google.com/trends

Google Trends

Explore Google users' interest in search topics. Compare search terms, find out how popular searches are in particular regions, see related news stories, and look ...

Today's Search looks like this:

	Examples spiderman judaism brad pitt, angelina jolie nytimes.com spaceneedle.com slashdot.org, digg.com
	Today's Hot Trends (USA) 1. viral video 2. trace adkins 3. lady antebellum 4. reba mcentire 5. wounded warrior project 6. miranda lambert 7. troubadour 8. heidi newfield 9. sugarland 10. george strait More Hot Trends »

country music awards
acm awards 2009 winners
Show was on cbs-tv so this dominated Trends today...

Not familiar with a "Trend" phrase? Click on it....
(I selected #5: "wounded warrior project" for this demonstration)

wounded warrior project Hotness: Volcanic

Related searches:
wounded warrior, cbs, cbs.com, trace atkins, trick pony

Peak:
4 hours ago



How to do further research?
Provided on the Page are "News Articles" and "Blog Posts"

"Volcanic" is the hottest of the Hot Trends

On the original list of 10 above, you can see the Top 100
by clicking on: More Hot Trends »

You could search this list every day or every hour if you'd like....

Explore advanced features with Google Insights for Search

Using Google Insights, another free niche market research tool,
will allow you to do free Keyword Research related to trends.

a) add your niche market word or phrase in "websearch" box
b) change "worldwide" to a country you want to target
(for instance, if you select United States, Insights will also give
you the States doing the most searching for your niche...you can
"drill down" even further into cities and specific county trends).

c) pick a time period. You can select "last 12 months" for a long
view of a niche market or you can shorten the results to only now
cover the results over the past 90 days or even last 30 days only.

We hope this helps you to have at your disposal some good, free
niche market research tools via Google.

Once you have identified your niche market interest...do you know
how to get your domain and hosting set up? Do you know how to
build your online presence and get traffic?

If you need that help, you can have a look at this message from
Erik Stafford, the Faster Webmaster...