Niche Marketing Using Google Trends

Having a presence on the 'Net really boils down to one thing...
identifying your niche and marketing, in some form, to that niche.

Whether you are doing a Blog or Articles...whether you have a
Website, post in forums or create a profile in the Web 2 space
you will only have direction if you first identify your niche and
your audience.

Once you do, you may then be searching for content for articles,
ideas for blog posts or just staying "current" about your market.

One great way to do this is to monitor Google Trends...

You can "Search" using the term "Google Hot Trends"
or go to Google.com/trends and click "more hot trends" for the
full list.

Updates are ongoing, every day, and you can "hot trends" for
USA or many other country-specific, like Hot Trends India or
Hot Trends UK.

Say you are doing something in Football...Super Bowl day will
yield many hot trends about the game, players, etc.

The day of the Country Music Awards had Hot Trends on the
show, the winners, the artists...all of these were the most searched
phrases up-to-the-minute...each "Hot Trend" was a possible
blog post Title for a related story, product (such as Amazon
Affiliate, etc).

DRILL DOWN INTO YOUR NICHE

Click on a "Hot Trend" and Google will show you top News Stories
and Blog Posts for further suggestions, content etc.

Also, check out the Google Trends Graph for the Keyword (s)
of the Trend item.

You can create a profit stream by capitalizing on a hot trend by
posting to your blog with a link to a product or Affiliate.

ADVANCED STRATEGIES

A more advanced strategy would be to use PPC and Adwords ads
to include Hot Trend phrases or putting your Adwords Ad on the
Websites or Blogs (that accept Adsense) on those Hot Trend sites
that people will be more likely looking at as a top search result.

Obviously, you have to identify a top site or craft your ad to include
the "Hot Trend" phrase people are searching for so your ad will
come up...or send them to your affiliate as direct linking.

Again, this is more advanced strategy as PPC involves money
management...controlling loses is at least as important as sales.
(And conversions are a lot more important than just "clicks" but
Hot Trends can give you an opportunity to use stronger
"buying phrases."

You can increase your chances for sales without PPC by having
a blog post title (in a related niche Blog) that includes the Hot Trend,
or jump on an original Article or Report...assuming that you are
finding a Hot Trend already in your niche, you are getting hot trend
keyword phrases from Google Trends.