Wednesday, December 17, 2008

How to Pick Your Domain Name

One of the first things you need to do to have an online business
is to know how to pick your domain name.

Your domain name will be your identity online. It is the name
you select to tell the world who your are and/or what you do,
such as The Faster Webmaster. When you add the "http://"
in front of the domain name, you are creating what is called the
"URL" and will include the extension of ".com/.net/.info/.biz, etc..
such as "http://thefasterwebmaster2.com."

It is extremely important to consider carefully the idea you want
to convey so you can choose your domain name, and always try to
register the name with a .com as this is often taken for granted as
the extension of most "legitimate" businesses, by perception.

Once you have an idea, you can go to GoDaddy.com and see if the
name is available. Keep in mind that it is easier to "find" your site
using words people would "search" by...these are called keywords.

Also, when you pick a domain, your URL looks a little different than
it will on a store sign or business card.

You might be Bob's Dog Grooming on the store sign but as a domain
name it would read "bobsdoggrooming" which might not be what
you had in mind for the domain to look like! Also, nobody is searching
for "bobs" which is at the front of the domain..."doggroomingbybob"
might be a better fit.

Remember that a ".com" is best, so check for the name and, if it is
necessary, you are often better off finding a variation as a ".com" than
taking a ".biz" or ".info" of the same name. If "doggroomingbybob.com"
is gone, you might consider "doggroomingbyRobert.com" or something
completely different.

If creating a business and branding, you will want to make sure that your
idea for your business name is available both as a business name AND as
a domain name.

If you only have a general idea of your business and need help with domain
suggestions, you might try www.nameboy.com

Last tips on your domain name....
Make it short...the shorter the better and make it easy to remember.
Also, the domain name should be a clue as to the content on the site and
the type of information that can be found on the site.

But, getting the domain name is just the start...now what?
For more about how to get your domain name, your hosting company
and your first website up online, go have a look at the information at
http://thefasterwebmaster2.com

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