Finding Your Niche by Erik Stafford, The Faster Webmaster

Session #1.2: Finding Your Niche

Dogs to Daisies, Yoga to Yogurt...

Okay everybody, welcome back to The Faster Webmaster. My name is Erik Stafford and in this Session we are going to be talking about how to choose and research niche markets. So what are niche markets? Niche markets are specific areas of high interest. Think about it, and see if you can come up with one. Can you think of any one subject that people are super-passionate about? My good friend Joshua Shafran high-passion markets "oholic" markets: markets where people are so interested in something that they are not rational about it, rather they are "oholic" about it. "Choc-oholics" love chocolate, for example. "Dog-oholics" love dogs. I went to Ohio State, and so of course I love Ohio State Football. I am not rational about it... I am "Buckeye-oholic". As a result, I have Buckeye bumper stickers, shirts, coffee mugs, and so on and so forth. If you work in that niche, chances are good that you have some of my money in your wallet right now. Finding these markets can be a tough chore because many people have unique interests that they are emotionally attached to, and therefore want to base a business on them. While this is admirable, and in theory a good idea, in the competitive online business world it doesn't always work. You must find a topic that people want to read. Better yet, a topic people must read. When you are first sitting down trying to decide what market you are going to work in, you want to make sure of one thing: That the market you are interested in has enough of an audience to sustain your efforts in it. For example: you might be super interested in Hissing Cockroaches. Don't laugh: my roomate in college was (shudder). Are there enough people in the world that are interested in that subject? Is it worth it to create products about Hissing Cockroaches? Only research will tell you the answer to this question. As you do some research it will become clear that a lot of topics will not be very marketable for many different reasons. For instance, perhaps there isn’t really any interest in it or perhaps there is so much interest that the topic is saturated. Saturated markets are difficult at best to break into and you should ask yourself if it’s worth the frustration when there are so many good niche areas available to you. So where to begin? How do you find a topic that will sell like hotcakes? Well, those research secrets are revealed at TheFasterWebmaster2.com... Will you take the next step to getting your business idea Online?